As the visionary founder and CEO of Esse, Areeba Shaikh transformed Pakistan’s aesthetics industry by integrating I.T. automation and AI chatbots. This strategic innovation not only increased revenue by 40% but also enhanced global scalability and attracted significant investment for expansion.
At Tisoro Global, she led the launch of its Turkish division, utilizing cutting-edge technologies like AI, big data, and virtual tours. Her efforts revolutionized the real estate sector, boosting productivity and elevating client satisfaction.
During her tenure at BOL Media Group, Areeba played a key role in developing a cost-efficient news system that significantly increased viewer engagement and TV ratings. Her improvements to BOL's website resulted in a substantial rise in ad revenue, while her targeted social media strategies attracted over 300,000 live YouTube views during peak times, surpassing major networks like CNN, and consistently generating over 400 million monthly views.
As a chief humanitarian strategist, Areeba launched the 'Areeba Shaikh's Care Program,' effectively using technology to support healthcare, education, and legal assistance trusts. Her innovative approach ensures that essential services reach those in need, reflecting her deep commitment to societal betterment.